Important Elements in Graphic Design That You Need to Learn
While the composition of graphic design looks simple when you look at it, it actually requires a level of expertise. Designs are usually made attractive when certain elements are used and this is something that most graphic designers know. There are certain elements used by graphic designers to make their work attractive and they are briefly highlighted below.
Color is the first important element in graphic design and it comes in a variety of hues shade and color composition. Most artist usually combine various colors based on the effect they want with the help of a color wheel which was invented with Sir Isaac Newton. To achieve colors that are more blended, colors next to each other in the color wheel will give you this effect while contrasting colors will give you a bold effect making your color pop.
In graphic work, lines help to give structure to the work and they are an important element of graphic design. Lines divide elements in a page and they also give a lot of energy that can evoke mood or emotions. Lines can also give layered effects when used in several layers.
Shapes are an important element in graphic designs and can either be organic shapes or geometric shapes. While using the rules of uniformity, organic shapes helps to make undefined objects wiggly and uneven. Uniform proportions are on the other hand created with the help of geometric shapes.
You can easily create contrast by comparing elements side by side to help create comparison. Without contrast, everything would look the same and that is why this element removes boredom and gives clarity to the designs. The viewer is able to appreciate compositions when contrast is used.
The relationship between elements in a composition is known as scale. By using scale, it is easy to attract viewers to a certain focal point. By experimenting with various scales, the artist can attract the viewer to a specific place and showing them where to look.
How elements are grouped is usually determined by space and it is an important element in composition. Without space, the composition can easily confuse the viewer as they try to figure out what it is. It is easy to have uniform designs that are balanced to look at when space is used property.
Elements are usually joined to each other with an imaginary axis that is known as alignment and it is an important design element for graphic designers. With alignment, you are able to achieve balance in a visual representation and is quite important when combining texts and visual features. You can have more than one alignment pattern to have a sophisticated layering effect.